Named „FASHIONWAY“ – because the way of fashion, fashion style and fashion world are all around us. The way we dress, the clothing choice we choose, the fashion trends we follow define how other people perceive us.

My name is Diana Filipova and I am a fashion blogger, model and designer. Born in a family of a fashion designer, although in a very different age of the trade – my grandmother raised me with love for the craft. Life had something different in store for me though, and after completing two master degrees at the Technical University Sofia and the Vienna University of Economics and Business, I worked for several years in Vienna in the area of finances and controlling. But it did not take long for me to realise that that is not my passion, and I turned back to the roots.

In 2012 I started working for a fashion agency in Vienna and re-discovered the world of fashion. I represented several Italian brands, worked with most of the bigger showrooms in Milan and attended annually the Milan and Vienna fashion weeks. I also successfully coordinated the building up several brand shops in USA (Chicago) and Europe.

As a designer I took part at the Vienna fashion week. Part of my collection was presented during the final rounds of Miss Earth Austria 2020, including the finals. In 2021 I was invited to the Dubai fashion week and was the first blogger to write about the event. I was also responsible for the fitting at several fashion shows over the years.

As a blogger I try to present my views toward current trends, fashion styles, talk about the business in general and try to show some of the outfits I am working with at any given time.

Of course, like every woman, I always followed many high class brands. But it was not only because I was interested – I also worked with many Italian ones like Versace Jeans, Just Cavalli, Trussardi, Love Moschino, Fracomina and many others. That way I gathered a lot of good experience and managed to make a lot of my dreams come true – for example being able for years to attend a lot of fashion shows on various fashion weeks.

The gathered experience while traveling often to Italy and working with a lot of interesting people from the business there, expanded my views for fashion ands style.